PALLAS / CALCULATOR

Ad Placement Revenue Calculator

Estimate the revenue contribution of one ad placement from impression opportunity, fill rate, viewability and eCPM.

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INPUT

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LIVE
Search by code, name or symbol. Sets the monetary context only; it does not convert exchange rates.
Updates as valid inputs change.
Method & formula

The model applies fill rate to the placement opportunity, then viewability to served impressions, before valuing the result at the entered eCPM.

  • Revenue = impressions x fill rate x viewability x eCPM / 1,000
Example

100,000 opportunities at 90% fill, 70% viewability and 4 eCPM produce 252 in modelled revenue.

FAQ

Is this a forecast?

No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.

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Ad Viewability Calculator

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Ad Viewability CalculatorCalculate ad viewability and quantify non-viewable impressions with an optional eCPM revenue equivalent.Ad Fill Rate CalculatorCalculate fill rate, unfilled impressions and the revenue equivalent of unfilled inventory.Website Ad Revenue CalculatorEstimate website advertising revenue from page views, ad slots, fill rate, viewability and eCPM.

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