PALLAS / CALCULATOR
Website Ad Revenue Calculator
Estimate publisher revenue from page views, ad slots, fill rate, viewability and eCPM. The model keeps delivery and monetisation assumptions visible instead of hiding them inside one RPM figure.
INPUT
Enter values
Method & formula
Page views create ad requests through the number of slots on each page. Fill rate reduces requests to served impressions, viewability reduces those to viewable impressions, and eCPM is then applied per 1,000 viewable impressions.
- Ad requests = page views x ad slots per page
- Revenue = viewable impressions / 1,000 x eCPM
Example
100,000 page views with three slots, 90% fill, 70% viewability and an eCPM of 4 produce 189,000 viewable impressions and 756 in estimated revenue.
FAQ
Is this a forecast?
No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.
Why not use page RPM only?
Page RPM is useful for reporting, but this model exposes the delivery assumptions that create it.