PALLAS / CALCULATOR
Google AdSense Revenue Calculator
Estimate advertising revenue from impressions, click-through rate, CPC or RPM, or work backwards from a revenue target. Choose your own currency; no exchange-rate conversion is required.
INPUT
Model your revenue
Method & formula
The calculator uses the model you choose. CTR + CPC multiplies impressions by click-through rate and CPC. RPM multiplies impressions by revenue per thousand impressions. Target mode solves backwards for the clicks and impressions required to reach the chosen revenue target. In CTR + CPC mode, the sensitivity panel also shows the mechanical effect of moving both CTR and CPC 20% below or above the entered values; it is not a forecast.
- Revenue = impressions × CTR ÷ 100 × CPC
- Revenue = impressions ÷ 1,000 × RPM
- Required impressions = target revenue ÷ CPC ÷ (CTR ÷ 100)
Example
100,000 impressions at a 2% CTR and a CPC of 0.50 produce 2,000 estimated clicks and 1,000 in estimated revenue in the selected currency.
Sources & standards
FAQ
Does changing currency convert my values using live FX rates?
No. Currency selection changes the monetary unit used for CPC, RPM, targets and results. Enter values that already belong to the selected currency.
Are these guaranteed AdSense earnings?
No. Actual advertising revenue varies by audience, geography, content, ad demand, placement, device and other factors. This is an independent estimation tool.
What is the difference between CPC and RPM?
CPC is revenue or cost per click. RPM expresses revenue per 1,000 impressions. They describe different parts of advertising performance.