PALLAS BUSINESS TOOLS
Built to help people.
Practical tools for everyday business work.
Calculate margins, analyse campaigns, manage inventory, validate data and work with files — fast, focused tools that run directly in your browser.
BROWSE THE TOOLBOX
Define the job you need to get done.Understand the tool.Then get to work.
Each section groups useful tools by what they help you accomplish, with clear, plain-language descriptions. Use Search for the fastest route, or browse by task to find the right tool.
01 / MKT
Marketing
Campaign, acquisition and conversion.
View all 29Calculate fill rate, unfilled impressions and the revenue equivalent of unfilled inventory.
Open tool Ad Inventory CalculatorTranslate sessions, pages per session, ad slots and fill rate into page views, ad requests and served impressions.
Open tool Ad Placement Revenue CalculatorEstimate revenue for one ad placement from impressions, fill rate, viewability and eCPM.
Open tool Ad Revenue Target CalculatorWork backwards from a publisher revenue target to the impressions, ad requests and page views required.
Open tool02 / BUS
Business
Commerce, inventory and decisions.
View all 17Calculate average order value from total revenue and number of orders for a consistent reporting period.
Open tool Customer Churn Rate CalculatorCalculate customer churn from starting customers and customers lost during the same period, with retained customers and the retention complement shown.
Open tool Customer Lifetime Value CalculatorEstimate gross-margin customer lifetime value from average order value, annual purchase frequency, gross margin percentage and customer lifespan.
Open tool Customer Retention Rate CalculatorCalculate customer retention from starting customers, ending customers and new customers acquired, while keeping cohort growth separate from retention.
Open tool03 / CAL
Calculators
Deterministic business calculations.
View all 23Calculate contribution per unit, contribution margin, break-even units and break-even revenue from fixed costs, selling price and variable cost per unit.
Open tool Break-even CPA CalculatorCalculate break-even CPA from average order value and contribution margin.
Open tool Break-even CPC CalculatorCalculate break-even CPC from conversion rate and contribution available from each conversion.
Open tool CAC Payback Period CalculatorEstimate CAC payback from acquisition cost and monthly customer contribution after gross margin and service cost.
Open tool04 / IMG
Images
Compress, convert and prepare images.
View all 11Add a text or logo watermark to JPG, PNG and WebP images with position, opacity, scale, margin and rotation controls directly in your browser.
Open tool Background RemoverRemove an image background locally in your browser and export the isolated subject as a transparent PNG without uploading the source image.
Open tool Blur Image BackgroundBlur an image background while keeping the main subject sharp using local browser inference and no source-image upload.
Open tool Image CompressorReduce image file size with transparent quality controls and local processing where browser support permits.
Open tool05 / WEB
Web & Developer
URLs, JSON, identifiers, encoding and practical developer utilities.
View all 12Encode and decode Base64 locally for text or files, use Base64url and Data URIs, detect pasted input, drag and drop files, and preserve binary bytes.
Open tool Hash GeneratorGenerate SHA-256, SHA-384 or SHA-512 hashes locally with hex, Base64 or Base64url output using the browser Web Crypto API.
Open tool HTML FormatterFormat HTML locally with consistent indentation and line wrapping using a standards-aware parser and deterministic formatter settings.
Open tool JSON Formatter & ValidatorFormat, validate, repair, minify and sort JSON locally, then inspect its tree, search paths and values, or compare structures with no upload.
Open tool