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Break-even CPA Calculator

Calculate the acquisition cost that consumes the full contribution available from an average order.

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Method & formula

Average order value is multiplied by contribution margin. The resulting contribution is the acquisition cost that would reduce contribution after acquisition to zero under this model.

  • Break-even CPA = average order value x contribution margin
Example

An order value of 100 at a 40% contribution margin gives a break-even CPA of 40.

FAQ

Is this the same as an LTV-based CAC ceiling?

No. This tool uses order-level contribution. The LTV-based CAC ceiling uses customer lifetime economics and a target LTV-to-CAC ratio.

Is this a forecast?

No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.

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Break-even CPC Calculator

break even CPC calculator

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CPA CalculatorCalculate cost per acquisition or conversion from advertising spend and the number of conversions generated.Break-even CPC CalculatorCalculate break-even CPC from conversion rate and contribution available from each conversion.LTV-Based CAC Ceiling CalculatorCalculate a CAC ceiling from customer lifetime value, gross margin and a target LTV-to-CAC ratio.

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