PALLAS / CALCULATOR
Break-even CPC Calculator
Calculate the maximum cost per click that leaves the model at break-even from conversion rate and contribution per conversion.
InstantBrowser-localNo account
INPUT
Enter values
Method & formula
Each click has an expected conversion contribution equal to conversion rate multiplied by contribution per conversion. That amount is the CPC at which the model reaches break-even before fixed costs.
- Break-even CPC = conversion rate x contribution per conversion
Example
At a 3% conversion rate and 40 contribution per conversion, break-even CPC is 1.20.
FAQ
Should I use revenue or contribution per conversion?
Use contribution after non-ad variable costs. Using revenue alone can overstate the CPC the economics can support.
Is this a forecast?
No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.