PALLAS / CALCULATOR
CPC Calculator
Calculate average cost per click from advertising spend and clicks for the same campaign or reporting period.
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INPUT
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Method & formula
CPC divides total ad spend by total clicks. It tells you the average price paid for a click, not whether those clicks were valuable.
- CPC = ad spend ÷ clicks
Example
500 of ad spend and 1,000 clicks gives an average CPC of 0.50.
FAQ
Why can this differ from the CPC shown by an ad platform?
The usual causes are different reporting windows, click definitions, currency conversion, adjustments or a different spend total.
What happens with zero clicks?
CPC cannot be calculated because there is no click denominator.