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ROAS Calculator

Calculate return on ad spend from attributed revenue and advertising spend. ROAS measures revenue efficiency, not profit.

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Method & formula

ROAS divides revenue attributed to advertising by the ad spend for the same scope and period. A ROAS of 5× means five units of revenue were attributed for every one unit spent on advertising.

  • ROAS = attributed revenue ÷ ad spend
Example

5,000 of attributed revenue from 1,000 of ad spend gives a ROAS of 5.00×.

FAQ

Is ROAS the same as profit?

No. ROAS ignores product cost, fulfilment, payment fees, returns and other costs. Use Break-even ROAS when you need to connect advertising performance to unit economics.

What happens when ad spend is zero?

ROAS cannot be calculated because there is no non-zero spend denominator.

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Break-even ROAS Calculator

break even ROAS calculator

Keep working

Break-even ROAS CalculatorCalculate break-even ROAS from contribution after product, shipping, payment, marketplace and other variable costs.CPA CalculatorCalculate cost per acquisition or conversion from advertising spend and the number of conversions generated.CPL CalculatorCalculate cost per lead from marketing spend and leads generated, then compare the result with an optional target CPL.Customer Acquisition Cost CalculatorCalculate customer acquisition cost from advertising, payroll, agency, software and other acquisition costs, with an optional CAC target.

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