PALLAS / CALCULATOR
AOV Calculator
Calculate average order value from revenue and order count for the same reporting period.
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Method & formula
AOV divides revenue by the number of orders. The important part is consistency: decide whether your revenue figure means gross sales, net sales or something else, then use the same definition when comparing periods.
- AOV = revenue ÷ orders
Example
10,000 of revenue from 200 orders gives an AOV of 50.
FAQ
Should AOV use gross or net revenue?
Either can be valid, depending on your reporting. What matters is using the same definition each time you compare AOV.
What happens with zero orders?
AOV cannot be calculated because there is no order denominator.