PALLAS / CALCULATOR
Ad Revenue Target Calculator
Work backwards from a publisher revenue target to the viewable impressions, served impressions, ad requests and page views required.
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INPUT
Enter values
Method & formula
The calculation reverses the publisher revenue chain: target revenue determines viewable impressions, then viewability, fill rate and ad density are reversed to estimate the page views required.
- Required viewable impressions = target revenue x 1,000 / eCPM
- Required page views = required ad requests / ad slots per page
Example
A revenue target of 5,000 at 5 eCPM requires 1,000,000 viewable impressions before reversing the viewability, fill-rate and ad-slot assumptions.
FAQ
Is this a forecast?
No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.
Does this assume all page views are equally valuable?
Yes. It is an aggregate model and does not segment by country, device, placement or audience.