PALLAS / CALCULATOR

Page RPM Calculator

Calculate revenue per 1,000 page views from publisher revenue and page-view volume for the same reporting period.

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Search by code, name or symbol. Sets the monetary context only; it does not convert exchange rates.
Updates as valid inputs change.
Method & formula

Page RPM standardises revenue to 1,000 page views so periods or properties with different traffic volumes can be compared on the same basis.

  • Page RPM = revenue / page views x 1,000
Example

1,250 of revenue from 250,000 page views gives a page RPM of 5.

FAQ

Is page RPM the same as impression RPM?

No. Page RPM uses page views as the denominator; impression RPM uses ad impressions.

Is this a forecast?

No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.

NEXT USEFUL ACTION

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