PALLAS / CALCULATOR
eCPM & Impression RPM Calculator
Calculate revenue per 1,000 ad impressions. The same arithmetic is commonly described as eCPM or impression RPM depending on reporting context.
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INPUT
Enter values
Method & formula
Revenue is divided by total ad impressions and multiplied by 1,000. Keep the revenue and impression scope identical.
- eCPM = revenue / impressions x 1,000
Example
2,000 of revenue from 500,000 impressions gives an eCPM of 4.
FAQ
Why combine eCPM and impression RPM?
For this calculation the arithmetic is identical. Keeping one canonical route avoids duplicating the same tool under two labels.
Is this a forecast?
No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.