PALLAS / CALCULATOR
Lead Generation Revenue Calculator
Model visitors into leads, leads into customers and customers into revenue using explicit lead and close rates.
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INPUT
Enter values
Method & formula
Visitor volume is multiplied by lead rate, then by close rate. Estimated customers are valued at the average customer value you enter.
- Leads = visitors x lead rate
- Customers = leads x close rate
- Revenue = customers x average customer value
Example
20,000 visitors at 5% lead rate and 20% close rate produce 200 customers. At 1,000 average value, the model gives 200,000 revenue.
FAQ
Is this a forecast?
No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.