PALLAS / CALCULATOR
Marketing Revenue Target Calculator
Work backwards from a revenue target to the conversions and visits required at the conversion rate and average order value you enter.
InstantBrowser-localNo account
INPUT
Enter values
Method & formula
The target is divided by average order value to find conversions, then divided by conversion rate to find the visits required if the entered rates hold.
- Required conversions = target revenue / average order value
- Required visits = required conversions / conversion rate
Example
A 100,000 target at an 80 order value requires 1,250 conversions. At 2.5% conversion, that requires 50,000 visits.
FAQ
Is this a forecast?
No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.