PALLAS / CALCULATOR

Conversion Value Calculator

Translate traffic, conversion rate and average conversion value into conversions, total conversion value and value per visit.

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Search by code, name or symbol. Sets the monetary context only; it does not convert exchange rates.
Updates as valid inputs change.
Method & formula

Visits are multiplied by conversion rate to estimate conversions. Those conversions are then multiplied by average value, while value per visit expresses the same economics against traffic.

  • Conversions = visits x conversion rate
  • Total value = conversions x average conversion value
Example

50,000 visits at 3% conversion and 100 average value produce 1,500 conversions and 150,000 total conversion value.

FAQ

Is this a forecast?

No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.

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Conversion Rate CalculatorCalculate conversion rate from converting visits and total visits to measure the share of visits that completed the target action.Marketing Revenue Target CalculatorWork backwards from a revenue target to the conversion volume and visits required at a chosen conversion rate and order value.Revenue per Visitor & Session CalculatorCalculate revenue per visitor and revenue per session from one consistent traffic and revenue period.

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