PALLAS / CALCULATOR
Revenue per Visitor & Session Calculator
Calculate revenue per visitor and revenue per session in one place so the two traffic-value metrics stay on the same revenue period.
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INPUT
Enter values
Method & formula
The same revenue total is divided separately by unique visitors and sessions. One visitor may produce multiple sessions, so the metrics are intentionally shown together rather than treated as interchangeable.
- Revenue per visitor = revenue / visitors
- Revenue per session = revenue / sessions
Example
5,000 revenue from 80,000 visitors and 100,000 sessions gives 0.0625 per visitor and 0.05 per session.
FAQ
Why are visitor and session values different?
A visitor can have more than one session, so the denominators measure different units of traffic.
Is this a forecast?
No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.