PALLAS / CALCULATOR
Sponsorship CPM Calculator
Convert a flat sponsorship fee and impression count into an effective CPM so different sponsorship packages can be compared on a common basis.
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INPUT
Enter values
Method & formula
The flat fee is divided by measured impressions and scaled to 1,000 impressions.
- Effective CPM = sponsorship fee / impressions x 1,000
Example
A 1,500 sponsorship fee for 30,000 impressions gives an effective CPM of 50.
FAQ
Is this a forecast?
No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.