PALLAS / CALCULATOR
Newsletter Sponsorship Calculator
Translate newsletter opens and a target CPM into a sponsorship price per send and an equivalent monthly sponsorship value.
InstantBrowser-localNo account
INPUT
Enter values
Method & formula
The calculator estimates opens per send, then applies the target CPM to those opened-email impressions. This gives a transparent CPM-equivalent price rather than a market-price claim.
- Price per send = estimated opens / 1,000 x target CPM
Example
10,000 estimated opens at a target CPM of 50 gives a CPM-based price of 500 per send.
FAQ
Is this the price I should charge?
It is a CPM-equivalent reference point. Brand fit, exclusivity, placement, audience quality and package terms can change an actual sponsorship price.
Is this a forecast?
No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.