PALLAS / CALCULATOR
Return Rate Calculator
Calculate what share of orders were returned during the same reporting period. Returned orders cannot exceed the total order count for a consistent cohort.
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Method & formula
Return rate divides returned orders by total orders for the same cohort and period. It tells you about return volume, not the financial value of refunds or the profitability of the products returned.
- Return rate = returned orders ÷ total orders × 100
Example
35 returned orders from 1,000 total orders gives a return rate of 3.5%.
FAQ
What if there were no orders?
There is no valid denominator, so the return rate cannot be calculated.
Can returned orders exceed total orders?
Not for the same order cohort. If that happens, the periods, units or source data do not match.