PALLAS / CALCULATOR
Subscription Revenue Target Calculator
Translate a target MRR and ARPU into the active customers required, additional customers needed and equivalent target ARR.
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INPUT
Enter values
Method & formula
Target MRR is divided by ARPU to calculate required active customers. The whole-customer threshold rounds up, and current active customers are subtracted to show the remaining gap.
- Required active customers = target MRR / ARPU
- Target ARR = target MRR x 12
Example
50,000 target MRR at 50 ARPU requires 1,000 active customers.
FAQ
Is this a forecast?
No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.