PALLAS / CALCULATOR

MER & Blended ROAS Calculator

Calculate total revenue divided by total marketing spend. The same arithmetic is shown under both MER and blended ROAS labels to keep one canonical calculation.

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Updates as valid inputs change.
Method & formula

Total company or store revenue is divided by total marketing spend for the same period. The calculator deliberately keeps MER and blended ROAS on one route because the arithmetic is identical here.

  • MER / blended ROAS = total revenue / total marketing spend
Example

100,000 total revenue and 20,000 marketing spend gives 5.00 x .

FAQ

Is MER the same as platform ROAS?

No. Platform ROAS usually uses attributed revenue for one advertising scope. MER uses total revenue against total marketing spend.

Is this a forecast?

No. It is deterministic planning arithmetic based on the assumptions you enter. Actual commercial performance can differ.

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